This year, time warner cable business class took a new approach to marketing, and instead of focusing on the technology it provides, used youtube, facebook and twitter to share the success stories of its customer base of small to medium- sized businesses, potentially reaching an audience of millions. No marketing strategy can be considered effective if you don't know what your goals are it's always advisable with any marketing project to start with the end in mind what do you want to gain from twitter – is it generating leads is it to raise brand awareness in a specific industry or region are you trying to. Who should you follow to make sense of the b2b world on twitter here's my list disclaimer: other b2b marketing twitter accounts are available “who should we gareth case, marketing director, csc – is single-handedly redefining the way in which leading b2b marketers manage self promotion. 3 of the most successful social media campaigns for b2b written by: olivia perek | share: you've heard it time and time again, 'leverage your business on social media' but are you 87% of small-to-medium sized businesses say that social media has helped their business twitter-1 74% of marketers. The problem: our client, twitter, wanted to capture untapped market potential in asia-pacific, latin america, the middle east and africa but first they needed to prove the concept of twitter to win new customers in these regions the main challenge was creating local customer case studies fast enough for. That's why we decided to highlight the best b2b social media marketing campaigns to learn from in 2017 check our moments section for the highlights @ctostraighttalk #stinsights pictwittercom/oz4ld9n9ij case studies typically talk about the results a business saw from a product or service.
How b2b brands like buffer, constant contact, general electric, gotomeeting, and maersk use twitter marketing to engage their audiences. Does the prospect of cutting through on twitter induce a cold sweat here to inspire you are five twitter cases studies where creativity got results. Twitter case studies from 4 b2b companies a look at how business is developed through twitter marketing and the act of tweeting.
What is your brand's b2b twitter strategy read our latest blog post to learn expert tips on growing your twitter presence. As part of your inbound marketing strategy, you are creating content all of the time for your buyer personas this includes blog posts, white papers, ebooks, case studies, etc all of this content should be shared on twitter make writing tweets part of the process for example, at imagine when we finish a blog.
This collection of 2015 b2b case studies focuses on how b2b companies are learning to use content marketing and social media while many after a few years of this strategy, the company managed to build up a facebook fan base of 75,000 users and a twitter following of 16,000 tweeters this year. Explore how brands are using twitter for creative campaigns that get strong results.