The study concludes that, notably, the disgust and fear appeal condition in this study used an actual advertisement from the montana meth project, a nationally recognized, award-winning program that uses high-impact advertising to reduce methamphetamine use it was only the. Scholars, politicians and state officials square off on effectiveness of anti-meth advertising campaign. Montana meth project, paid for by software billionaire thomas m siebel, wants to shock state away from ravages of methamphetamine addiction blankets media with advertisements so raw that officials asked that they be removed from television before 7 pm other states are now expressing interest in. If nothing else, the montana meth project's various ad campaigns are virtually unavoidable in every corner of the state nine years after the montana meth project was founded, nine years after millions of dollars were spent to saturate the state with horrifying images (and to enrich countless publishers,. A shorter edit of creepydan5's 2007 upload of the same montana meth project tv ads this edit was created for one of my college course's presentations and is.
I just put all the tv ads together for a project in college. Disturbing anti-drug ads - montana meth project has a powerful anti-meth campaign that gives you a glimpse of how meth (and drugs in general, really) can transform you into s. Anderson (2010) used data from the youth risk behavior surveys to estimate the effect of the montana meth project, an anti-methamphetamine advertising campaign, on meth use among high school students he found little evidence that the campaign actually curbed meth use in this note, we use data from the national.
Not even once above was the most derided ad from a much derided and parodied not even once campaign by the montana meth project the organization pulled this execution once the message finally got through their thick skulls that the ad read like a coupon the deadly trap of ad copywriting. Spread the word hold a screening of the meth project ads or the hbo documentary montana meth, create your own fundraising event, or simply spread the word by sharing content from methprojectorg on facebook, twitter, youtube, in school, or at home.
Explore jordan brown's board montana meth project ads-lol on pinterest | see more ideas about advertising campaign, ads creative and insects. The montana meth project, a non-profit organization, introduced a large-scale, statewide antimethamphetamine ads rely on explicit images that include “ illustrations of the decay of users' bodies, young girls selling their bodies to older men. The meth project's research-based messaging campaign—which graphically portrays the ravages of meth use through television, radio, billboards, and online ads—has gained nationwide attention for its uncompromising approach and demonstrated impact.